Ruben Ladron De Guevara

Ruben Ladron de Guevara is a singer, songwriter, producer, writer, poet, performance artist, and impresario. He made his mark in music with his 1970s band Ruben & The Jets (their debut album was produced by Frank Zappa), and with his 1980s band Con Safos. In the early 1980s, and again in the mid-1990s, he ran Zyanya Records, a subsidiary of Rhino Records.